A GOOD PUBLIC IMAGE BRAND DOES BENEFIT

Branding is a marketing communication concept from the business world that many arts organisation and individuals musicians have also found useful read more.

Image and branding are the important aspects of Public relations and communicationthat musicians  should have because not only is being famous and being the top musician going to be a success of their careers they need to have a good image because the fans are their perception and there reason they make music for. That’s where Public relations comes in to make sure that musicians have consistent messages that people or fans  will remember them by. more on image and branding aspects link this .Image and branding is the clarity of what you are saying to you fans it invovlecommunicating with audiences using differnt effectine channels like Facebook.

Beyonce knowles shows she has a good image and brand with her fans for her to be named the world most beautiful women for 2012 source :http://www.sowetanlive.co.za/entertainment/2012/04/26/fairest-of-them-all

For example Beyoncé Knowles the musician that has been named the world’s most beautiful women for 2012 not only is does she paints her read more i would say with beyonce she really has the true image and brand,what you see is what you get with her that why i think that why she been named the World's Most Beautiful women for 2012.

What  is ask myself is are there musicians out there without having a development public image brands.

THE DISADVANTAGES OF SOCIAL MEDIA

The downfall of social media

Yes nowadays social media is seen as a new platform for musician, industries, celebrities and more to create publicity or get exposure and more as public relation practitioner it is our job to make sure we get our product or clients recognised by its public or even more audience by advertising them on different social media platforms so that we can target different audience and attract them tour clients or products.

  

above Rihanna on the a man at the coachella where she went to do performance bottom Rihanna using the same  man' head to cut powder that looks like drugs source :HTTP://www.hiphopsince1987.com



But when I read an article online on the music news website social media sometimes has its disadvantages according to the music news online published on the 19 April 2012 Rihanna ‘Lashed out in to the controversy surrounding the photos she posted of herself cutting up powder on a man’s head at the coahella festival ’ and apparently the picture also reached MTV base  a music and general entertainment channel.

MTV and Rihanna engaging in a tweet about the photos she
posted on her  instagram page source:www.hiphopsince1987.com

This raised questions  to her fans that was it weed that she was cutting  Read more.Sometimes celebrities write or post things that will later ruin the image, so I ask myself what is the use of using social media if the is a disadvantage to it or is it that we get into the habit of social media that we end up even writing or posting things that will later ruin our images and why post them knowing that you will later regret why you did post them.

  

From a Public Relations point of view I think we need to have to educate our clients about how they should use the social media because social media is a platform of their publicity and good branding for them.

LAURYN HILL'S FLOP PERFORMANCE

Was it the technical issues or was it Ms Lauryn Hill?
                                

Source:yomzansi.com

The Cape Town Jazz Festival had their 13th festival on the 31 March 2012 in Cape Town at the famous kappies stage; they had a problem with one of the artist Ms Jill Scott who cancelled when the tickets were sold out but were able to manage to have her replacement which was Ms Lauryn hill. The Cape Town jazz festival promised the audience that the event was going to be a sensational show, but according to The Star newspaper on the 2 April 2012 her performance was so bad that audiences could'nt  take it anymore and left early read more and even facebook and twitter was making bad comments that Ms Lauryn's performance was what they did not expert. I can’t imagine what the audience felled like having paid to come to listen to a bad performance, EspAfrica the company that organised the event was so unprofessional for blaming the technical equipment it was their job to make sure that they double check their sound equipment and everything for the event to run smoothly.



Lauryn hill performing at the 13th Cape Town International Jazz festival
source:http://shavarross.com.fans-walk-out-on-lauryn-hill-at-jazz-festival-concert-in-cape-town/

Was it because of the sound issue or was it because she was late and did not have to rehearse before the concert because according to the online Botswana gazette her band arrived early and tried to entertain the audience while she was on her way read more. Her performance ruined not only her image but the event organizers and the festival not to mention her disappointment to her fans because they are the reason she is famous.

Was it really right for Ms Lauryn hill to come to perform when she did not rehearse and was she ready when she was asked on the last minute to come perform on the biggest event ?