A GOOD PUBLIC IMAGE BRAND DOES BENEFIT

Branding is a marketing communication concept from the business world that many arts organisation and individuals musicians have also found useful read more.

Image and branding are the important aspects of Public relations and communicationthat musicians  should have because not only is being famous and being the top musician going to be a success of their careers they need to have a good image because the fans are their perception and there reason they make music for. That’s where Public relations comes in to make sure that musicians have consistent messages that people or fans  will remember them by. more on image and branding aspects link this .Image and branding is the clarity of what you are saying to you fans it invovlecommunicating with audiences using differnt effectine channels like Facebook.

Beyonce knowles shows she has a good image and brand with her fans for her to be named the world most beautiful women for 2012 source :http://www.sowetanlive.co.za/entertainment/2012/04/26/fairest-of-them-all

For example Beyoncé Knowles the musician that has been named the world’s most beautiful women for 2012 not only is does she paints her read more i would say with beyonce she really has the true image and brand,what you see is what you get with her that why i think that why she been named the World's Most Beautiful women for 2012.

What  is ask myself is are there musicians out there without having a development public image brands.

THE DISADVANTAGES OF SOCIAL MEDIA

The downfall of social media

Yes nowadays social media is seen as a new platform for musician, industries, celebrities and more to create publicity or get exposure and more as public relation practitioner it is our job to make sure we get our product or clients recognised by its public or even more audience by advertising them on different social media platforms so that we can target different audience and attract them tour clients or products.

  

above Rihanna on the a man at the coachella where she went to do performance bottom Rihanna using the same  man' head to cut powder that looks like drugs source :HTTP://www.hiphopsince1987.com



But when I read an article online on the music news website social media sometimes has its disadvantages according to the music news online published on the 19 April 2012 Rihanna ‘Lashed out in to the controversy surrounding the photos she posted of herself cutting up powder on a man’s head at the coahella festival ’ and apparently the picture also reached MTV base  a music and general entertainment channel.

MTV and Rihanna engaging in a tweet about the photos she
posted on her  instagram page source:www.hiphopsince1987.com

This raised questions  to her fans that was it weed that she was cutting  Read more.Sometimes celebrities write or post things that will later ruin the image, so I ask myself what is the use of using social media if the is a disadvantage to it or is it that we get into the habit of social media that we end up even writing or posting things that will later ruin our images and why post them knowing that you will later regret why you did post them.

  

From a Public Relations point of view I think we need to have to educate our clients about how they should use the social media because social media is a platform of their publicity and good branding for them.

LAURYN HILL'S FLOP PERFORMANCE

Was it the technical issues or was it Ms Lauryn Hill?
                                

Source:yomzansi.com

The Cape Town Jazz Festival had their 13th festival on the 31 March 2012 in Cape Town at the famous kappies stage; they had a problem with one of the artist Ms Jill Scott who cancelled when the tickets were sold out but were able to manage to have her replacement which was Ms Lauryn hill. The Cape Town jazz festival promised the audience that the event was going to be a sensational show, but according to The Star newspaper on the 2 April 2012 her performance was so bad that audiences could'nt  take it anymore and left early read more and even facebook and twitter was making bad comments that Ms Lauryn's performance was what they did not expert. I can’t imagine what the audience felled like having paid to come to listen to a bad performance, EspAfrica the company that organised the event was so unprofessional for blaming the technical equipment it was their job to make sure that they double check their sound equipment and everything for the event to run smoothly.



Lauryn hill performing at the 13th Cape Town International Jazz festival
source:http://shavarross.com.fans-walk-out-on-lauryn-hill-at-jazz-festival-concert-in-cape-town/

Was it because of the sound issue or was it because she was late and did not have to rehearse before the concert because according to the online Botswana gazette her band arrived early and tried to entertain the audience while she was on her way read more. Her performance ruined not only her image but the event organizers and the festival not to mention her disappointment to her fans because they are the reason she is famous.

Was it really right for Ms Lauryn hill to come to perform when she did not rehearse and was she ready when she was asked on the last minute to come perform on the biggest event ?

DJ'S PLATFORMS IN MUSIC INDUSTRIES

Do the DJ's careers taken seriously

The fast way to look for an audition social media is the best fast source to get you there why wait just check out http://www.djsa.co.za/ if you wanna be a DJ.

This week on Wednesday 28 March 2012 i was checking out industry website that help young DJ's to be recognised and becoming the best of the best , i was suprised when i saw the results. The are many industries and agencies that looking for talented musicans to name but a few :

• Topjock searching for  the best DJ's for weddings and othe functions
• Big talk entertaintment       
• Department of trade and industries which just supported of the best DJ's  Thabo Konopi who represented Soutwest in the music conference in the Unites State of America      

when i saw the DJSA i was  so suprised that not only does music industries help exploit talent but even the artist and DJ's also help others to be recognised like DJ Zinhle and i feel that if the artist and Dj's help it will make it more helful because they have experience and know what the people love. DJ Zinhle one of the best DJ's and an inspiration to women who want to be DJ's  and wants to help them young women in their dreams.




http://www..djsa.co.za/.DJSA.CO.ZA

 

DJ Zinhle and her fans taken from
http://www.justcurios.co.za/

If we as South Africans help each other in achieving our dreams.The DJSA helps young women,they use gig like

 



• Bar mitzvahs
• Birthday parties
• Corporate functions
• Matric dances
• Company family days
• Dog shows
• Fashion shows
• Promotional launches
• Weddings

To get the young DJ to be exploit to different biggest gigs that can make them one of the best DJ'sread more we need more people like DJ zinhle because the inspire us women that we can achieve anything we want only if we do our best.

THE POWER OF MUSIC

Music gives unity and peace

I have read an article this week in the star online article (March 22 2012)in the Cape Argus section,the article was about one of the most biggest campaign against crime called Shout for a safer place the campaign started in 2007 by artist Danny K and Kabelo Mabelane after the death of a reggae artist was murdered in a carjacking attempt. The campaign sells and market their products so that they can fund projects that can assist prevent crime and remove or eliminate criminal from the society. read more

 

The campaign has recently launched their second new anthem called Your Are The Voice the original song of John Farnhan. The video  was collaborated by:

• Artists like Danny k, Kabelo Mabelane, Kurt Darren and many more
• Actors like Tumisho Masha,Thami Mngqolo from generations, Gail Nkoane and many more
• Sport stars  like the former soccer player   Lucas Radebe and many more
•  And even that Archbishop Emeritus Desmond  Tutu

Danny k the founding member of shout at the launch
of the second new antem
http://www.iol.co.za/capeargus/shout-let-it-all-out-1.1261533

the first week of the launch they reached about 20 000 cellphone downloads and 40 000 You Tube views of the song but the campaigns hopes to reach more than 100 000 downloads. According to the staff reporter who wrote this article the campaign has helped the Anonymous tip-off services since the launch of shout as the Police has arrested  2 650 criminals form murder to rape.The results of crime have been decreasing ever since and could increase if we work together and stop crime in our country.

The launch has launched a tracker for smartphone available at Android platform to help the police ,ambulance or fire departments to track the numbers that called them to make things easier for them to know where they are going.Acording to police deputy commissioner major general Sharon Jeptha said they also need help of  individuals to participate for campaign to succeed because working together we can achieve  more in preventing crime .read more

It is amazing how our musician can change and safe lives of many people in their country just by singing and being involved in campaigns, projects and being involved in community work  because most of   the people support campaign that have musicians this shows the music industries and musicians are one of the most influential and perceptual source to get people involved.

SOCIAL MEDIA IN THE MUSIC INDUSTRIES

Times have changed nowadays music publicist have realist that social media is the new social networking strategy, they have adopted the social media because is the fastest communication tool for musicians, record label and publicist to have a successful relationship in communicating with each other.  The introduction of social media is helping musicians in getting record labels unlike old school strategies where they stocked publicist and record label. read more

According to socialmediatoday posted on October 2010“Vashon Patterson realist that social networking was going to be the next big thing in the music industry”, today there social media used proves that it has increased as they are many social media that publicist use but mostly they use sites like:

 

1.    My Space to check out the clients the going to work with because that where they find most talented musicians

2.    Facebook to create a good image for their clients in engaging them to communicate with their clients

3.    Twitter is for their clients to update whatever their doing and plans of music

4.    YouTube to upload their clients favourite video for the audiences that support the clients

different social media used by musicians and music industries

http://socialmediatoday.com/vashon-60/200287/social-media-success-music-industry

 I think publicist should make an effort in assisting the clients in using this social media simply to create a communications between the musicians and their fans and it helps them to connect with other musician and music industries. According to hypepot.com on 19 January 2012 posted that“2012 will see an increased scrutiny on social media marketing strategies, metrics and results”,the social media helps the musician to keep their fans updated with their events and creates a good relationship between them and their fans. are we familiaries ourselves to social media to keep in touch with our muscians.

EATING DISORDER AFFECTS EVEN CELEBRITIES

Demi lovato speaks out

It is horrifying that many children suffer from eating disorder and don’t have the courage to get assistance or don’t even have the resources to, according to national eating disorder organisation the growth of eating disorder has been under-funded and the societal pressure to be thin is still the issue to children. In United States as many as 10 million females and 1 million male are fighting a life a death battle with eating disorder such as anorexia or bulimia and more suffer from binge eating disorder.the Question is what is the purpose of their campaign if not having a strategy to have funds for this diseases. http://www.nationaleatingdisorders.org

   



demi lovato supporting the love is louder  campaign
source :www.loveislouder.com

The American singer and actress Demi lovato the (19) revealed last year that she had an eating disorder and she later checked in the timberline knolls centre in Illinois with the help of her parents. According to online mail she said she been struggling with this disorder since she was 4 years old, she felled she was overweight just like many kids all over the world. She recently revealed that 'I cannot tell you that I haven’t thrown up since treatment – I cannot tell you that I have not cut myself since treatment.' On her documentary ‘stay strong’ inspired by her fans who supported her . http://www.dailymail.co.uk/

Young celebrities like demi lovato who joined love is louder than the pressure to be perfect campaign help children who are suffering from eating disorders and them. Demi is so strong and continuing with her career and being a role model. The only thing to say is that the pressure on her career is so intense will she handle it like she says "love is louder than the pressure to be perfect".