INFLUENCE IN MUSIC ON SOCIETY

 How does music influence us ?

Recently in class we were having a speech presentation on three topics which where given but mostly my fellow student presented on the issue that “should condoms be contributed to our high school pupils”. Most of them agreed as they mention that we as the youth of nowadays are exposed to a lot of things like:

·         Social media which teach us about different issues that we fail to have explanations from our parents because social media does have facts on them.

·         The media which expose issues on sex, money and alcohol which as the youth adapt to, to look like them.

·         And the most surprisingly influential tool music which the youth listen to for example songs like sexual seduction by snoop doggy

some of the rappers that influenced in alcohol, sex,
drugs and money source: Culies Finest Rappers

     One in three popular songs contains explicit references to sex, drug or alcohol use, according to a new report in The Archives of Pediatrics and Adolescent Medicine. That means kids are receiving about 35 references to substance abuse for every hour of music they listen to according to this research.

Studies have long shown that media messages have a pronounced impact on childhood risk behaviours. Exposure to images of smoking in movies influences a child’s risk for picking up the habit. Alcohol use in movies and promotions is also linked to actual alcohol use. more on the influence of music.
“Adolescents are heavily exposed to lyrics describing degrading sex in popular music, and this exposure is associated with early sexual experience among them in an urban population of youth at high risk for risky sexual behaviour.

These results provide further support for the need for additional research and educational intervention in this area” quote by Brian A. Primack

This means that we don’t have control on the social media, music and other media influence on the youth of today, so I think it is better to teach them on these issues before they adapt to them in the social media or music. We as organisation or companies especial industries that allow such music to be release, we need to make sure that we support campaigns like rap-it-up that have educational system for the youth.

ONLINE MEDIA VS PRINT MEDIA

Are we adapting to social media that we forget about print media

Print media nowadays seem to be buried away source:link this

The world nowadays is changing and with change there is great disadvantages, nowadays online media is seen as not useful to the people because technology has introduced access to the media news that is available in the print media. The change in this media can really create loss of jobs for employees.

Music industries and other organisation are adapting the technology and social media, this causes many debate if online media will replace the print media and does this mean that the print media is useless or are they not used by organisations, if press releases are not also used to create exposure for your organisation or artist will online media or social media do that?

  

Some few online media and print media

• Newspapers vs online news
• Press release vs Twitter
• Photojournals vs Facebook photos
 

With the question asked I think the reason why social media has been used is because as technology is being introduced in organisations it creates an interactive communication that can be analysed in no time. By using technology means that we are being proactive and effective by adapting and not perishing. But I recommend that organisations should use both media because even though new media is being adapted other audience or stakeholders still prefer to have the hardcopy.

RUSSELL SIMMONS COMES TO SOUTH AFRICA

  The business guru

The hip-hop pioneer
russell simmons



Russell Simmons, the great entrepreneur and philanthropist a pioneer of influencing hip-hop culture, fashion, finance, television and film, as well as the face of modern philanthropy. Simmons co-founded Def Jam Records in 1980, he helped launch the Beastie Boys, LL Cool J, Nas, Jay Z, Ludicris and many more. Last year he earned an estimated $300-million from his various business ventures, making him one of the most influential people in the hip hop world.    

Simmons is in South Africa to be a speaker to share some of his business insights  for the next destiny forum event hosted by Ndalo media, the event will be exposing the masses to business Strategies tips on how to deal with work challenges, guidance on work objectives and goals and also offers networking with like-minded people.

The second installment of Destiny Forum will be on Friday September 21, at Johannesburg’s Hilton Sandton Hotel and is brought to you in association with M-Net and City Press. Tickets cost R850 (including VAT) per person, which includes cocktail dinner and an after-party with Tumi and The Volume.

This event will be a great opportunity for young people to learn about self-mastery and entrepreneurs, learn how to start their business and it will energise South African business, with the consummate help of the outstanding speaker. This is a video of Russell Simmons on the bussinessbrilliant  "http://www.youtube.com/embed/Z2o1yDjSKBY" 

Russell Simmons, the great entrepreneur and philanthropist a pioneer of influencing I think this will be a great highlight for the Destiny Forum to have one of the best entrepreneurs who is the top 25 Most Influential People of the Past 25 Years in USA; this will attract more audiences to come and attend their inaugural the destiny forum because such a key speaker is what the young business women and men want to be influenced.

DONALD MOATSHE'S ROAD OF SUCCESS

With great hardwork, learning and determination comes great success



Donald Moatshe recently released two new
hit single source: mio website



Donald Moatshe  has escalated  to the best  new artist in the block, his song “the love that I deserve” has become the national anthem and young ladies can’t get enough of him. He has won the hearts of House and R&B as his music is merged with different markets together for any other person (old or young).

He was first involved in a developmental music programme at University of Johannesburg which helped him to get the music industry because the programme was connected in the Music Industry more on donald.His music career started in 2000 when he met the afro pop mailaka in Johannesburg, which helped him with his career as he became a standby for Bongani Nchang and the late Jabu Ndaba. Both malaika members Bongani Nchang and the late Jabu Ndaba assisted donald with releasing his first album “know you better” in 2010 but he the album did not go well for him.

  He has worked with artists like:

·         Selaelo Selota

·          Zonke

·          DJ Cleo  

 He has also written songs for the likes of:

v  Kwela Tebza

v  Kelly Khumalo

v  Has written and produced a tune, Flying Higher, for one of the country's biggest soapies, Rhythm City.

Donald and the actor used in his music
video source:twitter.com

Working with a number of important or famous artist in the industry gave him the opportunity to learn about the industry and what the target audience wanted, he took his career by his own with the album “l deserve” which he was able to hit it big with.

He said "he hustled his way to get the stations to play his song, But what he learned along the way was that, he had to build good relationships with people." And as the song hit it big he had to have a music video which required a budget and proper planning, because of his experience he did achieve that a his music video is a great hit. Donald quotes that he learned that: "Believe in what you do, identify what you want and have a plan of how you want to achieve your dream."

Donald Moatshe is one of the artist that are determined , committed and bankable artist that has a   good  Public relation image. as a Public Relation(PR) i must say Donald is going to be successful in his career because he has all the PR qualities.

UJ CREATES PLATFORMS FOR STUDENT WITH ARTISTIC DREAMS

Dreams can be persued

When I heard about the event taking place at University of Johannesburg (UJ) this Friday 24th 2012 in the Sanlam Auditorium at Kingsway Campus at 18:00, I was impressed by the fact that UJ does take interest in the student’s passion, hobbies and dreams they have. UJ does not offer Performing Art but it created a platform for student in all campuses to pursue their artistic dreams while studying.

The art tust that is in partnership help with
some events at uj sourc:artlink.com afai.org.za

UJ arts and culture is in partnership with The Arts and Culture Trust (ACT), they create opportunities like theatrical performance where student from music, drumming, poetry recitals and ballroom dancing and many more to showcase their talent to a lot of audience and among the audience music producers and other performance industries are always there to look for fresh talent.

The collaboration of Muso and UJ art and culture

Some of the student that will be performing during the event with their best and wonderful voices and instrumental skills source:afai.org.za



UJ art and culture is in collaboration with MU.SO Music Society to present the live love Play a musical feast. The show that will blow you mind with UJ choirs singing African music, award winning choir from the Soweto Campus will be featured and Quadro and drumming circle. This is an event not to be missed as the will be different and unique performances. Tickets are R40 for general admission and R25 for students for booking you can go to this websites and book MU-SO  and UJ ARTS AND CULTURE 

this is a great opportunity for student to build and create relationship with companies and industries so that they can be able to recognised for their talent.As a student at UJ i think the publicity is there for other student who have artistic dreams but is not enough exposure for them.

PUBLIC RELATION IS IMPORTANT IN THE MUSIC INDUSTRY

what Public Relations can do

Music has been of the essence in the world as it is nowadays a great source to send out messages, educate and inform. Music has the power to bring people together as a unity, but good musicians even lyricists needs Public Relation (PR) to help them into the Music world.

 Public relation is the professional maintenance of a favourable public image by an organisation or a famous person  more on PR, PR plays a more significant role than people can realise.  PR department, campaign or teams are known for their publicity which can generate value and dominate the media by creating, building good image and managing perceptions. PR campaigns distribute media or press releases which are published in different media sources and public relation practitioners have a relationship with the media sources they can help musicians to have a breakthrough in the music world by the use of free publicity they get.



Fans can't keep wanting more of the beautiful Beyoncé 
and Kanye West 's lives source:rap-up.com

 Looking at few musicians like:

•    Beyoncé Knowles 
•    Kanye West
•    Jay-Z
•     Lady Gaga 
•     Rhinna  
•     Chris brown

But let’s look at Beyoncé Knowles and Kanye West  I could say they have a good PR campaign to have such PR exposure .They both have broken through in the music world, they have good images and they keep being on the celebrity gossips magazines and shows because their PR campaigns develops their relation by creating media exposure for them. Both musicians interest their fans as their fans want to know more and more about them. Having a PR campaign can do wondrous for musicians as it can create a good image for them, looking at Chris Brown he had a bad image when he abused his girlfriend Rihanna but because he has  PR behind him we keep wanting to know more no matter what he has done.

BETTER YOUR MINDS WITH SCRABBLE

How does  HHP come up with his lyrics?




HHP's involvement in scrabble benefit to his career and he feels children should take part in the
 scrabble competitions source:http://www.activelearninglibraries.org.za/index.html

Who would have guessed that the hip-hop artist gets the inspiration from learning  through scrabbling words? Apparently the lyricist has been taking part in the celebrity scrabble challenge for the past four years not only for fun and benefit of his career, but also for the good cause which is helping to raise awareness for the active library literacy project . The project helps children to have access to libraries and having a place to study, for more information on the competition and how to be part of the completion read more .

Scrabble creates better thinking and skill

a better way to exercise minds with words
source: features.techworld.com

Scrabble helps in learning new words and can provide skills and creativity, I also play scrabble  it challenges me and i get to learn new words everyday even though I don’t win the more I play the more I learn more and more. According to the multi-talented artist scrabble is his passion it helps him to learn new words and knowing word helps him when writing his songs read more . He hopes that children from disadvantages groups take the opportunity as this will stimulate them and create creative minds for them.

HHP has also encouraged other celebrities in taking part in the project because he feels that this is very good for the children,He also takes time from his schedule to play with the children scrabble. Projects like this can really create future leaders of tomorrow,getting celebrities involved is a way to really get the attention of the children because they can make it fun for them as they will sing about scrabble and encourage them that they too can be anything the want to be.

Ukhozi Gospel Event

 The show that will keep your spirit up

The Ukhozi Fm logo source: radiobiz.co.za

On Saturday, 4th August   2012 the Ukhozi FM Gospel Music Festivals will take place at the Coca Cola Park. The Ukhozi FM gospel show is the brainchild of Big Fish Music Production, it is sponsored by Vodacom and SABC 1, the show will not only be based on the songs there will be dancing and prayers.

The show aim to pray for South Africa’s wellbeing says Pastor Mosa Sono of Grace Bible church in Pimville, Soweto.This year ukhozi  aim to have a lot of audience as the day will be used to pray for peace in South Africa and other problems challenging our country.

The 15 gospel artists that will be performing for the audience
source:radiobiz.co.za

Government officials and celebrities are invited to the grace the event and there will be 15 gospel artists from 

·         Rebecca Malope

·         Hlengiwe Mhlaba

·         Winnie Mashaba

·         Solly Mahlangu 

·         To Sifiso, Sechaba,

·         Lundi and Keke

The Fans can look forward to the show because not only will they have the best acts they can also benefit to witness the prayer to take place. Tickets will be available from computer tickets for R80, R100 or R130 gates will open at 8am, a portion of the money will be donated to the Arnie Williams Foundation for Abused Women and Children read more. The EMI (Electric & Musical Industries Ltd) and Sunday world are giving away a hamper to 10 lucky readers which includes double tickets to the festival, as well as Rebecca malope, Winne mashaba and hlengiwe CDs

EMI and Sunday World are giving away a hamper to 10 lucky readers that include double tickets to the festival, as well as Rebecca Malope, Winnie Mashaba and Hlengiwe CDs for more information about the hamper read more .

As a public relations I think this show  creates benefit for the involved organizations and the audiences .I also think the organization have a great community relation with the community as they are using a portion of the money to help the Arnie Williams Foundation for Abused Women and Children in Johannesburg.

IS SOUTH AFRICAN MUSIC SURVIVING

When I really think about the South African(SA) music I ask myself that do we support our South African music or we don’t that we even forget the songs that our grandmothers taught and even forget songs of our South African artists Sometimes I wonder what the future hold for the South African music because one can never be sure when the youth really don’t listen to the songs of artist like  late Mama Mariam makeba who sang beautiful  jazz songs about Our Country. Nowadays the youth prefers to listen to songs of:

v  Beyoncé Knowles

v  Robyn Rihanna Fenty

v  Jay zee(Shawn Corey Carter)

v  Justin bieber

v  And more

You find that the youth listens to them because they are cool and famous that’s why they listen to them is no longer about what the songs mean and because their friends listens to them. Are we really so persuaded by people to listen to music or is it because the world is changing that we forget the songs of our culture and introducing new once .



Arthur mafokate's believed words
source:www.zazzle.co


The king of kwaito Arthur mafokate made a speech at the 18 Annual SAMA Awards on the 30^th April 2012 saying that “South African music never dies “I find it hard to believe that look at the Music show in South Africa like Live Club808 and even the SoweTOP10 you find that they play American music.

Do you agree that  South African music never dies or it has already died?

A GOOD PUBLIC IMAGE BRAND DOES BENEFIT

Branding is a marketing communication concept from the business world that many arts organisation and individuals musicians have also found useful read more.

Image and branding are the important aspects of Public relations and communicationthat musicians  should have because not only is being famous and being the top musician going to be a success of their careers they need to have a good image because the fans are their perception and there reason they make music for. That’s where Public relations comes in to make sure that musicians have consistent messages that people or fans  will remember them by. more on image and branding aspects link this .Image and branding is the clarity of what you are saying to you fans it invovlecommunicating with audiences using differnt effectine channels like Facebook.

Beyonce knowles shows she has a good image and brand with her fans for her to be named the world most beautiful women for 2012 source :http://www.sowetanlive.co.za/entertainment/2012/04/26/fairest-of-them-all

For example Beyoncé Knowles the musician that has been named the world’s most beautiful women for 2012 not only is does she paints her read more i would say with beyonce she really has the true image and brand,what you see is what you get with her that why i think that why she been named the World's Most Beautiful women for 2012.

What  is ask myself is are there musicians out there without having a development public image brands.

THE DISADVANTAGES OF SOCIAL MEDIA

The downfall of social media

Yes nowadays social media is seen as a new platform for musician, industries, celebrities and more to create publicity or get exposure and more as public relation practitioner it is our job to make sure we get our product or clients recognised by its public or even more audience by advertising them on different social media platforms so that we can target different audience and attract them tour clients or products.

  

above Rihanna on the a man at the coachella where she went to do performance bottom Rihanna using the same  man' head to cut powder that looks like drugs source :HTTP://www.hiphopsince1987.com



But when I read an article online on the music news website social media sometimes has its disadvantages according to the music news online published on the 19 April 2012 Rihanna ‘Lashed out in to the controversy surrounding the photos she posted of herself cutting up powder on a man’s head at the coahella festival ’ and apparently the picture also reached MTV base  a music and general entertainment channel.

MTV and Rihanna engaging in a tweet about the photos she
posted on her  instagram page source:www.hiphopsince1987.com

This raised questions  to her fans that was it weed that she was cutting  Read more.Sometimes celebrities write or post things that will later ruin the image, so I ask myself what is the use of using social media if the is a disadvantage to it or is it that we get into the habit of social media that we end up even writing or posting things that will later ruin our images and why post them knowing that you will later regret why you did post them.

  

From a Public Relations point of view I think we need to have to educate our clients about how they should use the social media because social media is a platform of their publicity and good branding for them.

LAURYN HILL'S FLOP PERFORMANCE

Was it the technical issues or was it Ms Lauryn Hill?
                                

Source:yomzansi.com

The Cape Town Jazz Festival had their 13th festival on the 31 March 2012 in Cape Town at the famous kappies stage; they had a problem with one of the artist Ms Jill Scott who cancelled when the tickets were sold out but were able to manage to have her replacement which was Ms Lauryn hill. The Cape Town jazz festival promised the audience that the event was going to be a sensational show, but according to The Star newspaper on the 2 April 2012 her performance was so bad that audiences could'nt  take it anymore and left early read more and even facebook and twitter was making bad comments that Ms Lauryn's performance was what they did not expert. I can’t imagine what the audience felled like having paid to come to listen to a bad performance, EspAfrica the company that organised the event was so unprofessional for blaming the technical equipment it was their job to make sure that they double check their sound equipment and everything for the event to run smoothly.



Lauryn hill performing at the 13th Cape Town International Jazz festival
source:http://shavarross.com.fans-walk-out-on-lauryn-hill-at-jazz-festival-concert-in-cape-town/

Was it because of the sound issue or was it because she was late and did not have to rehearse before the concert because according to the online Botswana gazette her band arrived early and tried to entertain the audience while she was on her way read more. Her performance ruined not only her image but the event organizers and the festival not to mention her disappointment to her fans because they are the reason she is famous.

Was it really right for Ms Lauryn hill to come to perform when she did not rehearse and was she ready when she was asked on the last minute to come perform on the biggest event ?

DJ'S PLATFORMS IN MUSIC INDUSTRIES

Do the DJ's careers taken seriously

The fast way to look for an audition social media is the best fast source to get you there why wait just check out http://www.djsa.co.za/ if you wanna be a DJ.

This week on Wednesday 28 March 2012 i was checking out industry website that help young DJ's to be recognised and becoming the best of the best , i was suprised when i saw the results. The are many industries and agencies that looking for talented musicans to name but a few :

• Topjock searching for  the best DJ's for weddings and othe functions
• Big talk entertaintment       
• Department of trade and industries which just supported of the best DJ's  Thabo Konopi who represented Soutwest in the music conference in the Unites State of America      

when i saw the DJSA i was  so suprised that not only does music industries help exploit talent but even the artist and DJ's also help others to be recognised like DJ Zinhle and i feel that if the artist and Dj's help it will make it more helful because they have experience and know what the people love. DJ Zinhle one of the best DJ's and an inspiration to women who want to be DJ's  and wants to help them young women in their dreams.




http://www..djsa.co.za/.DJSA.CO.ZA

 

DJ Zinhle and her fans taken from
http://www.justcurios.co.za/

If we as South Africans help each other in achieving our dreams.The DJSA helps young women,they use gig like

 



• Bar mitzvahs
• Birthday parties
• Corporate functions
• Matric dances
• Company family days
• Dog shows
• Fashion shows
• Promotional launches
• Weddings

To get the young DJ to be exploit to different biggest gigs that can make them one of the best DJ'sread more we need more people like DJ zinhle because the inspire us women that we can achieve anything we want only if we do our best.

THE POWER OF MUSIC

Music gives unity and peace

I have read an article this week in the star online article (March 22 2012)in the Cape Argus section,the article was about one of the most biggest campaign against crime called Shout for a safer place the campaign started in 2007 by artist Danny K and Kabelo Mabelane after the death of a reggae artist was murdered in a carjacking attempt. The campaign sells and market their products so that they can fund projects that can assist prevent crime and remove or eliminate criminal from the society. read more

 

The campaign has recently launched their second new anthem called Your Are The Voice the original song of John Farnhan. The video  was collaborated by:

• Artists like Danny k, Kabelo Mabelane, Kurt Darren and many more
• Actors like Tumisho Masha,Thami Mngqolo from generations, Gail Nkoane and many more
• Sport stars  like the former soccer player   Lucas Radebe and many more
•  And even that Archbishop Emeritus Desmond  Tutu

Danny k the founding member of shout at the launch
of the second new antem
http://www.iol.co.za/capeargus/shout-let-it-all-out-1.1261533

the first week of the launch they reached about 20 000 cellphone downloads and 40 000 You Tube views of the song but the campaigns hopes to reach more than 100 000 downloads. According to the staff reporter who wrote this article the campaign has helped the Anonymous tip-off services since the launch of shout as the Police has arrested  2 650 criminals form murder to rape.The results of crime have been decreasing ever since and could increase if we work together and stop crime in our country.

The launch has launched a tracker for smartphone available at Android platform to help the police ,ambulance or fire departments to track the numbers that called them to make things easier for them to know where they are going.Acording to police deputy commissioner major general Sharon Jeptha said they also need help of  individuals to participate for campaign to succeed because working together we can achieve  more in preventing crime .read more

It is amazing how our musician can change and safe lives of many people in their country just by singing and being involved in campaigns, projects and being involved in community work  because most of   the people support campaign that have musicians this shows the music industries and musicians are one of the most influential and perceptual source to get people involved.